Definition of marketing
Definice marketingu v angličtině

There are several possible explanations and definitions of marketing. They differ in time and scope of activities that can be included in the overall term "marketing". Lets see some of the most common and up-to-date:

Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

Kotler and Armstrong (2010).

Here is another one:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)

American Marketing Association Board of Directors. Accessed 2012.

And the last one:

Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.

The Chartered Institute of Marketing (CIM). Accessed 2012.

Now that you have been introduced to some definitions of marketing and the marketing concept, remember the important elements contained as follows:

Marketing focuses on the satisfaction of customer needs, wants and requirements.
The philosophy of marketing needs to be owned by everyone from within the organization.
Future needs have to be identified and anticipated.
There is normally a focus upon profitability, especially in the corporate sector. However, as public sector organizations and not-for-profit organizations adopt the concept of marketing, this need not always be the case.

Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.